You may have noticed last month that Aristotle tweeted a variety of ‘do-it-yourself’ (DIY) tools that can assist government relations professionals with presentations and other communication efforts, such as developing infographics, newsletters, Web videos and managing social media accounts.
Finding the Balance between Negative and Positive Messaging
How do you recruit and motivate advocates when the audience has a negative view towards the person, or entity, that they are going to be advocating for or contributing to?
Let’s use Congress as an example. According to a recent Real Clear Politics average, congressional approval is slightly below 17 percent.