From start to finish, Aristotle provides political technology and the highest level of professionalism to ensure your message is communicated to the electorate.
A Client ExampleA senior senator with independent views knew another successful campaign would hinge not only on utilizing the most innovative tools in political technology but also managing the vast amounts of data acquired over the years.
How much more could you raise?Professional fundraisers know this: always ask for the max. Your prospect has a number in their head. It’s the maximum they are willing to give. What is it? That’s where Aristotle’s deep data mining and powerful algorithms come in.
Building a Custom SolutionThe campaign turned to Aristotle for a nonpartisan, seamless solution. Pulling from Aristotle’s database of 190 million registered voters, the campaign isolated key demographics and applied a custom micro-targeting strategy toward them. From here, the campaign integrated field operations into the most powerful campaign management platform on the market.
Targeting and GOTV
Early polls suggested the race would be close, so the campaign took advantage of the only vendor with 2014 general vote history for all 50 states to ensure the most up-to-date data was being used. The newly-pulled data was then run against existing campaign data to match individuals to over 500 demographic and consumer points, which created a unique voter profile of each constituent.
A custom analytics and modeling report was developed to track and evaluate GOTV efforts. Aristotle equipped the campaign with a full suite of solutions including communication tools, defined turfs to optimize walk list ordering, and assigned territories using the built-in geo-spatial selection tools, powered by Google Maps. The innovative Aristotle Mobile Processor (AMP)™ took the campaign to new heights by processing contributions anytime, anywhere and then automatically syncing to the campaign’s database. In conjunction with field efforts, a digital campaign was deployed to display targeted display ads, email blasts, and social media appends.